Beachbody Company
Beachbody, creator of the nation’s most popular in-home fitness and weight loss solutions, was founded in 1998 by Product Partners, LLC, of Los Angeles. Beachbody products including Power 90®, Kathy Smith’s Project: YOU™, Yoga Booty Ballet® Ab & Butt Makeover, Slim in 6®, P90X®, Turbo Jam®, and Hip Hop Abs® among many others, combine challenging video-based fitness programs with easy-to-follow diet guidelines, superior nutritional supplements, and an unparalleled online support system.
The company’s mission is to motivate and educate individuals about health, fitness, and the benefits of maintaining a lean body.
We operate Beachbody by adhering to four fundamental values:
- Treat people with respect and be courageously forthright.
- Take initiative to find ways to improve everything.
- Make a commitment and deliver on your promises.
- Work with passion, commitment, and enthusiasm.
Why Beachbody Products Work!
- Beachbody products are developed with a team of experts and thoroughly tested before they are sold to the public.
- Beachbody fitness programs offer closed-captioning for the hearing impaired.
- Beachbody fitness DVDs offer the option to turn music on or off to suit your preference.
- Beachbody’s approach to fitness is realistic—if you work consistently, you will get great results.
- Beachbody’s success trickles down from the top. Co-founders Carl Daikeler and Jon Congdon are heavily involved in the creation of Beachbody products and they publish their “before” and “after” pictures to prove it!
- Beachbody.com provides 24/7 motivation and peer support through the Message Boards led by Beachbody customers who have had great success with the products.
- Beachbody is recognized for outstanding ethics and professionalism in our email marketing practices as one of 65 out of over 1,000 organizations surveyed in a 2004 Email Best Practices Study.
- Beachbody.com has approximately 30,000 visitors per day and approximately 330,000 page views daily. The Message Boards include approximately 66,000 members and receive an average of 220,000 page views per day.1
- The average American Web surfer spends 56 seconds on a Web page.2 The average Message Board visitor spends approximately 12 minutes on the Message Boards per visit.3




